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Our approach

A brand isn’t built
on an assembly line.

We work with 12 a year. 3 months to build what will last 10.

We formulate the brands that will leave a mark. Yours included.
Enemy № 01

What we build against.

  • Improvised marketing. Hacks. Pure growth with no foundation.
  • Showcase brands — pretty but empty.
  • Patchwork offers, copy-pasted from elsewhere.
  • Agencies too theoretical, disconnected from the business.
  • Branding treated as decoration.

Meaning precedes strategy.
Strategy precedes growth.
Everything has a formula.

Phase 01 · Dose 01

Alignment

3 weeks to formulate what your brand must embody.

#01 · DOSE 01 · WEEK 1

Strategic alignment

We observe your market, your client and your brand. And we put words on what didn’t yet have any.

By the end of the week: you know who you are and who you exist for.

#01 · DOSE 01 · WEEK 2

Identity & offer

We dress what we’ve clarified. And we structure what you sell so it can’t be confused with anything else.

By the end of the week: your brand has a face, a voice, and a product nobody negotiates anymore.

#01 · DOSE 01 · WEEK 3

Experience & communication

We map the customer experience end to end. And we build the system that will carry your brand every day.

By the end of the week: you have a brand, and you know exactly what to do with it.

3 weeks later:

Your brand is formulated, aligned, ready to exist.Now to embody it. That’s Dose 02.

Phase 02 · Dose 02

Activation

2 to 4 weeks to embody what we’ve formulated.

#02 · DOSE 02 · ACTIVATION

Visual embodiment

We give a face, a voice and a system to what we’ve formulated. So your brand no longer looks like anything else.

By the end of this dose: your brand has a visual signal recognizable at first glance.

#02 · DOSE 02 · ACTIVATION

The storefront that converts

A website designed to do the job you’re doing by hand today: convincing, reassuring, justifying the price.

By the end of this dose: you have a site that sets your standard and pre-sells before the first call.

#02 · DOSE 02 · ACTIVATION

The system that runs

We install the machine that will carry your brand every week. So at launch, you don’t have to improvise.

By the end of this dose: your system is armed. You just have to press the button.

6 weeks later:

Your brand is formulated, embodied, operational.Now to put it in motion. That’s Dose 03.

Phase 03 · Dose 03

Ascent

The rest of the journey to launch, iterate, and make you autonomous.

#03 · DOSE 03 · ASCENT

The launch

We bring the brand out. We watch the market react. We adjust fast, without panic.

By the end of this dose: your brand is out, you have the first signals, and you know what to adjust.

#03 · DOSE 03 · ASCENT

Structured test & learn

We iterate based on what the data says, not on what we feel. And we pass you the reading grid so you can do it alone afterwards.

By the end of this dose: your brand runs, you know how to pilot it, and you have the tools to keep going without us.

3 months later:

Your brand is formulated, embodied, launched, optimized.You pilot alone. And we’re not far if you need us.

We don’t disappearafter 3 months.

A brand that’s launching is alive. And what’s alive adjusts. We stay around for that.

InclusIncluded in the engagement

The month following your launch.

You leave Dose 03 with a brand that runs, but the first autonomous weeks are the trickiest. That’s when we stay reachable.

  • Open WhatsApp for 30 days, for your field questions
  • A review session at month’s end to read the first data together
  • Permanent access to all our SOPs, even 2 years later
Add-onIf you want to go further

Brand Growth.

For those who don’t want to pilot alone. A monthly retainer to keep iterating, adjusting, scaling — with the same reading grid as Dose 03, without starting from scratch.

  • Regular strategic sessions
  • Continuous optimization on copy, offer, content
  • Shared data reading and argued decisions
Let’s talk

What happens whena brand is formulated.

Four files, four starting points, four trajectories. Numbers never fall from the sky — they always follow work.

File · Personal training

HealthyMarion

Before

Beginner account: under 3,000 followers. No acquisition system.

500Kviews on a single video
Today

A content mechanic that scales from the very first posts. End of 2025.

File · Hair accessories

Soa Hair

Before

No brand to speak of. No product launched, no community, no website.

40%conversion rate at launch
Today

Launch and first sales without ads, in a few days. ×3 on the average basket. 200K organic views with €0 media budget. Engaged community installed in 4 weeks. (September to December 2025.)

File · Personal training

Coachamo

Before

70,000 followers but an LTV capped at €150 on online coaching. No reference status in the market.

×2.5on service rates
Today

Reference status reached in his niche. 250K combined followers across the ecosystem. 60% of new clients come through the organic acquisition system installed. Recurring offer launched and long-term partnerships with established brands. (2023 to 2026.)

File · We eat our own cooking

Workdose

Before

Launching from zero. No audience, no client, no trace.

€3client acquisition cost
Today

0 to €10K monthly in 4 months. Videos at 1M+ views mid-2024. ×4 on the average basket since launch. The protocol we sell, we applied it to ourselves first.

Cadence
per month. per year.Not one more.

Because a brand done in a rush is still done in a rush. We’d rather do less, better, to the end.

Apply

If your project fits,
apply.

Only 1 new project is taken on each month. That’s the condition for keeping the intensity.

Apply

12 spots per year