Coachamo
×2.5 on rates. 250K combined followers. 60% of new clients come on their own.
↓ Read the caseBefore the Lab
70,000 followers on Instagram and TikTok, recognized expertise, a single offer sold almost exclusively: online coaching at €150. The visibility was there. The brand wasn’t. Coachamo blended in with every other online fitness coach.
Move from influencer to entrepreneur. Without losing the audience.
Structure what had been built on instinct. Step out of a model where every service was sold at market price. Reach reference status without betraying the authenticity that built the community.
The protocol we applied
We revealed what made Coachamo unique beyond fitness. Calibrated the offer to break out of market pricing. Deployed an acquisition system that holds without us. Then we never left the file.
- Reveal
- Calibrate
- Deploy
From the cult of the gaze to the cult of well-being.
The men’s personal training market spins around one promise: transform the body to transform how others see you. That’s what sells. It’s also what exhausts audiences long-term.
We took the exact opposite angle. Coachamo no longer coaches to meet the dictates. He coaches to free his clients from them. Sport as an act of emancipation, not conformity.
Risky bet in a niche dominated by abs and physical transformations. But the only way out of confusion with the 10,000 other coaches.
The formulated identity
An art direction rooted in his African heritage. Patterns, typography and palette designed to assert a cultural identity unseen in men’s fitness. Not decoration. A signature.
The deployed applications
Website redesigned from scratch, social assets, print templates, acquisition automations. Everything designed to turn a massive audience into an active community — and let the brand work while he sleeps.
Three years of ongoing collaboration. 2023 to 2026.
- ×2.5Service ratesreference status reached
- 250KCombined followersacross the ecosystem
- 60%New clients through the systemorganic acquisition
- + RecurringRecurring offer launched+ long-term partnerships with established brands
Entrepreneur. Not influencer.
Three years later, Coachamo isn’t “a coach famous online” anymore. It’s a brand that established partners come looking for. A recurring offer that runs without relaunch every month. A model that no longer depends on the next viral video. That’s also why we stayed on the file, in continuous collaboration. Some brands aren’t built in three months. They’re piloted.
Cas accompagné de bout en bout selon notre protocole en 3 phases.
C2D
Brand book and communication plan for €229M of bilateral cooperation France–Congo.
Le prochain dossier, c'est peut-être le tien.
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